{"id":19894,"date":"2021-04-01T16:33:34","date_gmt":"2021-04-01T13:33:34","guid":{"rendered":"https:\/\/www.wisegreece.com\/?p=19894"},"modified":"2022-04-20T16:37:13","modified_gmt":"2022-04-20T13:37:13","slug":"we-meet-george-from-ammousa","status":"publish","type":"post","link":"https:\/\/www.wisegreece.com\/en\/blog-en\/we-meet-george-from-ammousa\/","title":{"rendered":"We meet George from Ammousa!"},"content":{"rendered":"<p>George explains that through a negative situation such as the economic crisis, ideas are created.\u00a0Guided by Kazantzakis&#8217; phrase &#8216;when you believe in something non-existent with passion, finally&#8230;\u00a0you create it&#8217;, it describes its involvement with brewing.\u00a0Let&#8217;s get to know him&#8230;<\/p>\n<p><strong><br \/>\n<\/strong><strong>Tell us a little bit about yourself?\u00a0How did you get started?\u00a0How did you come up with the idea to get involved with food?<\/strong><strong><br \/>\n<\/strong>My name is Danos Georgios and I am an engineer from Patras.\u00a0My involvement with brewing began in 2016, when I accidentally tried fresh beer from a microbrewery.\u00a0It was there that I realized the difference in taste\/ quality and realized that beer is not only as we knew it and as we were used to it until then.\u00a0Doing a little research, I realized that it is possible to make &#8220;homemade&#8221; beer and suddenly one afternoon I said the following simple&#8230;\u00a0<strong>&#8220;why not?&#8221;<\/strong>\u00a0and I made the decision to start making beer.<br \/>\nI made this decision\u00a0<strong>when I didn&#8217;t even know what beer is all about<\/strong>, I didn&#8217;t even know it has water.\u00a0But I wasn&#8217;t afraid to get involved..\u00a0I was not afraid to dream and say &#8220;<u>I want to make the best beer in the world<\/u>\u00bb.<br \/>\nThis is how &#8220;AMMOUSA&#8221; was born, which is not just a beer, but\u00a0<strong>is the realization of a thought, the result of an effort, the realization of a dream<\/strong>.\u00a0It is a confirmation and a reward for what each of us can achieve (somewhere in the basement of a house), if he has an appetite for knowledge and an appetite for creation.<\/p>\n<p><strong><br \/>\n<\/strong><strong>Tell us a little bit about the brand.\u00a0What does he stand for?\u00a0What purpose did you create it for?<\/strong><strong><br \/>\n<\/strong>From the first moment I got involved in brewing, I had as a thought and as a goal, to combine\u00a0<strong>two different same arts<\/strong>, the art of\u00a0<strong>beer<\/strong>\u00a0and the art of\u00a0<strong>food<\/strong>\u00a0and to create beers of special taste and aroma, which complements you or highlights the food.\u00a0Perhaps this ultimately makes the difference, the fact that it has been created to accompany mainly some food and not just to quench your thirst.<br \/>\nBeer\u00a0<strong>is not a soft drink<\/strong>\u00a0and\u00a0<strong>is not only a summer drink<\/strong>, it is not just to\u00a0<strong>quench your thirst<\/strong>, but on the contrary it has the ability to generously give you a palette\u00a0<strong>of sensations and flavors<\/strong>.<br \/>\nThis is a big bet so that the consumers can learn that there are different beers, because unfortunately in Greece there is not the appropriate education and as a result beer is treated wrongly.<\/p>\n<p><strong><br \/>\n<\/strong><strong>How did you get started?\u00a0What difficulties did you face?<\/strong><strong><br \/>\n<\/strong>I started out as an amateur brewer.\u00a0In the beginning all I did was to read too much in order to understand the whole process of brewing, parameters that affect it, mistakes that I have to avoid, etc., usually the beginning is made using a &#8220;beer kit&#8221;, ie ready mix of concentrated must, where all you need is its dilution and the addition of yeast, so you will gain the knowledge and confidence in the fermentation process.\u00a0The cost for this start is not big, with about 100\u20ac you can make your &#8220;own beer&#8221;.\u00a0This process will take you about 30min, then it will take a week to knead and about a month to mature.\u00a0In total, in about 30-40 days you have 20 liters of homemade beer ready to drink.<br \/>\nAfter 3-4 months I started improvising and &#8220;setting up&#8221; my &#8220;eco-brewery&#8221; to produce beer with the &#8220;all grain&#8221; method.\u00a0That is, you get malt, hops, yeast and whatever additives you choose and create the beer as you want it.\u00a0Here it presupposes to think and make the recipe with the proportions \/ quantities of ingredients.\u00a0The result is almost always good and is better than the previous one.<br \/>\nIf you are a person of &#8220;do it yourself&#8221; then in home brewing you will find an excellent hobby.<br \/>\nAfter the first brewing I realized that there are no secrets, only the good knowledge of the materials and the faithful application of the processes of brewing.\u00a0Following the instructions, you become aware of the different varieties of malt, hops and yeast that combined, will give the result you have designed.\u00a0The result is almost always good and is better than the previous one.<br \/>\nThe hours I dedicate to the preparation of beer are hours of calm, creation and relaxation.\u00a0The aromas of malt and hops take you out of everyday life and make you look forward to the result.\u00a0Surely you have a lot of emotions such as the will to create something new, but also the doubt about the result.\u00a0It is a personal celebration&#8230;\u00a0that you should not be influenced by other opinions&#8230;\u00a0that you have to follow your instincts and your senses.\u00a0And that was the main reason I decided to be alone on this trip&#8230;\u00a0because it is a journey of flavors and a journey with purely personal decisions.<\/p>\n<p><strong><br \/>\n<\/strong><strong>Tell us about the raw materials?<\/strong><strong><br \/>\n<\/strong>&#8220;AMMOUSA&#8221; is an English IPA category beer with 5.50% alcohol.\u00a0It is a type of pale ale that was developed in England for export to India.\u00a0This one consists of water, barley, hops, yeast and ginger.<\/p>\n<p><strong><br \/>\n<\/strong><strong>Tell us about AMMOUSA<\/strong>\u00a0<strong>English<\/strong>\u00a0<strong>I.P.A.<\/strong><strong><br \/>\n<\/strong><strong>AMMOUSA<\/strong>\u00a0English I.P.A. has been awarded four consecutive years by five different competitions:<\/p>\n<p><strong>In 2017<\/strong>\u00a0he took the 2nd place in the Panhellenic home brewing competition held by the Association of Amateur Brewers of Greece.<br \/>\n<strong>In 2018<\/strong>\u00a0she got a star at the\u00a0<strong>Greatasteawards2018<\/strong>\u00a0world tasting competition held in London. She was awarded and named one of the best in the world.<br \/>\n<strong>In June 2019<\/strong>\u00a0won the Platinum award in the taste-quality competition\u00a0<strong>Olymp Awards \u2013 Food and Drinks Competitions 2019<\/strong><strong><br \/>\n<\/strong><strong>In November 2019<\/strong>\u00a0got the highest distinction by winning the\u00a0<strong>Double<\/strong>\u00a0<strong>Gold<\/strong>\u00a0<strong>Medal<\/strong>\u00a0in the global\u00a0<strong>European<\/strong>\u00a0<strong>Beer<\/strong>\u00a0<strong>Challenge<\/strong>\u00a0competition.<br \/>\n<strong>In February 2020,\u00a0<\/strong>she was awarded the first place in her category in tasting, by\u00a0<strong>Beer &amp; Bar magazine.<\/strong><\/p>\n<p>The distinction at the GreatTasteAwards was a success, the award at the European Beer Challenge was a confirmation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19895 aligncenter\" src=\"https:\/\/www.wisegreece.com\/wp-content\/uploads\/2022\/04\/ammousa_400.jpg\" alt=\"\" width=\"371\" height=\"371\" srcset=\"https:\/\/www.wisegreece.com\/wp-content\/uploads\/2022\/04\/ammousa_400.jpg 400w, https:\/\/www.wisegreece.com\/wp-content\/uploads\/2022\/04\/ammousa_400-200x200.jpg 200w, https:\/\/www.wisegreece.com\/wp-content\/uploads\/2022\/04\/ammousa_400-300x300.jpg 300w, https:\/\/www.wisegreece.com\/wp-content\/uploads\/2022\/04\/ammousa_400-100x100.jpg 100w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Give us some suggestions for your products (ways of use except the classics, tips or recipes, etc.)<\/strong><strong><br \/>\n<\/strong>AMMOUSA English I.P.A. has a deep cloudy bronze color and a strongly complex taste with aromas of citrus, melon and watermelon.\u00a0Aromas that completely flood the palate causing an intense tasty route through flowers and fruits and ending with the ideal bitterness of hops.\u00a0It combines excellently with shells, grilled meat and generally with salty or spicy flavors rich in spices and spices.<\/p>\n<p><strong><br \/>\n<\/strong><strong>Can Greek producers make a difference in the midst of the crisis?<\/strong><strong><br \/>\n<\/strong>I bet they can!!!\u00a0The crisis often creates opportunities or rather\u00a0<strong>creates ideas<\/strong>.\u00a0We all need to get out of the situation of not having money or not having time&#8230;\u00a0that is an easy excuse.\u00a0We have to dream, that&#8217;s what we have to do.<br \/>\nHere I will say a phrase of Kazantzakis that from the first moment I dealt with brewing I have it in my mind\u00a0<em><u>&#8220;When we believe in something non-existent with passion, we finally create it.\u00a0What never happened is that we didn&#8217;t crave enough.&#8221;<\/u><\/em>.<strong>\u00a0<\/strong><\/p>\n<p><strong><br \/>\n<\/strong><strong>Why did you choose to participate in and support the Wise Greece Movement?<\/strong><strong><br \/>\n<\/strong>That you become with passion and love is something that I support and definitely want to participate in.\u00a0To have such amazing products of Greek small producers at a table is admirable and enviable and I would like everyone to be among them.<br \/>\nThe most important thing, however, is that from all this movement and effort comes social work, helping our fellow human beings in great need and this is what represents many of my beliefs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>George explains that through a negative situation such as the economic crisis, ideas are created.\u00a0Guided by Kazantzakis&#8217; phrase &#8216;when you&#8230; <span class=\"screen-reader-text\">&#8230; Read more<\/span><\/p>\n","protected":false},"author":12,"featured_media":19897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,81],"tags":[],"class_list":["post-19894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-producers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We meet George from Ammousa!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wisegreece.com\/en\/blog-en\/we-meet-george-from-ammousa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We meet George from Ammousa!\" \/>\n<meta property=\"og:description\" content=\"George explains that through a negative situation such as the economic crisis, ideas are created.\u00a0Guided by Kazantzakis&#8217; phrase &#8216;when you... ... 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