Miltiadis shares how an afternoon mountain walk for exercise\u2014and a serious burn injury\u2014sparked his journey into food and later cosmetics. Let\u2019s get to know him…<\/p>\n
Tell us a bit about yourself. How did you get started? What inspired you to get into food production?<\/strong> Tell us about the brand. What does it stand for? What was your motivation behind starting it?<\/strong> How did you start? What challenges did you face?<\/strong>
It all started with a single beehive I collected from the hollow of a chestnut tree during an afternoon hike. A few years later, a member of our family suffered a severe facial burn. Doctors warned that it would leave permanent scarring. Following the advice of an elderly woman, we used a beeswax ointment\u2014and remarkably, it left no trace of a scar. That moment marked the beginning of our journey into cosmetics. Our love for bees combined with the gifts of nature led us to create our first creams.<\/p>\n
From the moment we started working with bees\u2014before even harvesting our first honey\u2014we collected propolis, knowing its medicinal properties. We then began producing a variety of honeys: arbutus honey, which lowers cholesterol; knotweed honey, which boosts iron levels; and chestnut honey, rich in antioxidants. Our first beeswax creams all had healing properties. From the beginning, all our products were created with a therapeutic goal in mind. They remain 100% natural, always respecting both nature and people.<\/p>\n
As a young entrepreneur in Greece, I faced many challenges\u2014most notably, building brand recognition in a highly competitive market. However, the quality of our products, which has always been our core principle, was recognized faster than expected by Greek consumers, and our business journey looks very promising.<\/p>\n\n\t\t