Always smiling and in good spirits\u2026 Giannis has a deep love for honey, which he presents in many varieties! Time to get to know him in 10 questions\u2026<\/p>\n
Tell us a little about yourself. How did you start? What inspired you to work with food?<\/strong> Tell us about your brand. What does it stand for? Why did you create it?<\/strong>
Beekeeping was a hobby for my wife Chrysa and me, because we loved the bee society, escaping into the Greek countryside, and of course the miraculous bee products from the hive, which we passionately consumed. We both had different professions\u2014 I was working for the Municipal Police of Athens and Chrysa was a nurse on a temporary contract. In the summer of 2013, the Municipal Police was abolished, Chrysa\u2019s contract ended, and we both found ourselves unemployed during a very difficult financial period for our country.
We felt really disappointed and kept wondering what our future would look like and what we could do professionally.
The only activity we had was our beekeeping, so we made the big decision to go against the current of the declining times we were experiencing, to take a risk, create something new, and turn our hobby into a profession!
We invested our wedding money and all our savings to build a small-scale production facility and create a competitive brand that could stand on the shelves of foreign markets. That\u2019s how our journey began…<\/p>\n
When we finally decided to start the business, we began looking for a name that would represent us and shape our entire brand identity. So, I came up with \u201cChrysomelo,\u201d from my wife Chrysa\u2019s name, and also because the products that bees offer us through their hard work are truly \u201cgolden\u201d in nutritional value for our bodies. I also thought it would sound nice and be memorable for the Greek market.<\/p>\n\n\t\t